From July 10 to August 7, Venus is going to be traveling through the territory of Virgo, which is where it will have its fall as well because reason will dominate over feelings in relation to love relationships, beauty and balance.
Since the Virgo archetype is more restrained, calm and level-headed, while Venus is in its territory we're not going to witness the fierce expression of emotions or hear ardent confessions of love.
Rather, we're going to see stiffness and shyness, instead of confidence and self-esteem.
When Venus is in Virgo, love doesn't ignite suddenly, it does so with time as we carefully analyze the object of our affection. Pros and cons are weighted soberly, while our instincts are left out of any decisions when it comes to a serious relationship.
A person born under the planet in this position will first analyze you meticulously, show you the areas where you need to improve, and finally seek the answer to the question of whether they need you or not.
Prudence and pragmatism are at the top of the pyramid when it comes to relationships. Falling in love occurs without too much talk and expression of emotions but rather the display of caring and kindness.
To win over the opposite sex during the period when Venus is in Virgo you need to forget about romantic surprises and candle-lit dinners. An adequate piece of advice or service will be much more welcome.
When Venus is in Virgo, people have a need to rely on you for specific things and inspire confidence and reliability in them, instead of giving them stuffed Teddy bears and hearts as gifts.
We're going to be more rational in terms of financial issues as well. Money is going to be spent wisely, only for the most basic needs. Any objects need to have some sort of practical application, to boost one's skills or be healthy.
During the week of Venus in Virgo you need to forget about shenanigans and vulgarity. Dress nicely, without being too pretentiousness and don't go overboard with the accessories.
To find out in which aspect you need to analyze your feelings and demonstrate reliability, see which House of your natal chart is ruled by Virgo.