A phenomenal discovery now leads to the unveiling of one of the most emblematic of mysteries. British historian Gareth Williams has found documents leading to the conclusion that the famous monster from Loch Ness - Nessie, is nothing more than a well-devised marketing trick to attract more visitors to the not-so-attractive industrial zone of Scotland, report world media.
Thanks to this unusual marketing gimmick, the area earns about 30 million pounds annually. According to Gareth Williams, the monster was the product of popular novelist Digby George Gerahty. It turns out that he had worked as a real estate agent during the 30's of the last century. At that time the region around Inverness was not particularly profitable for hotel owners.
The world economic crisis back then had its say and tourists were a rarity around those parts. It was then that guesthouse owners sought Gerahty's help. He was given about 150 pounds for coming up with the story. Publicly, the idea of the monster was 1st brought to light in the year 1930.
It was actually a strategy borrowed from a real estate salesman from Canada. The businessman would spread similar rumors about mysterious monsters in order to attract the attention of buyers. And it turned out that his unusual marketing scheme became quite profitable. It was no wonder then that it was immediately liked by Gerahty as well.
To unravel this grandiose gimmick, British historian Williams relies on documentation dating back to 1980 - a correspondence that Gerahty, an elderly man by that time, took part of. In a letter to a friend he admitted to the little marketing trick he had used so many years ago, which completely changed the way of life in the little-known corner of Scotland.
Gerahty's idea perfectly fit in with Scottish folklore and took its own solid place within it. After receiving a certain amount of financial stimulus, Gerahty's close journalist wrote a newspaper article about Nessie in 1933.
Immediately after this, the story spread to other publications, while the area was filled with tourists and adventurers from all corners of the world who had come to investigate the waters of Loch Ness.